The client had noticed that tools like ChatGPT were describing their services inaccurately. Their site had no llms.txt, patchy schema and a few noindexed pages leaking into feeds.
I added a properly structured llms.txt, fixed the schema on the service pages, and wrote a small mu-plugin that exposes a clean Markdown version of key pages for crawlers. The agent-readiness score on isitagentready.com went from 40 to 71. In the same stretch I migrated their tracking to a new Google Tag Manager container and set up conversion tracking for their ad campaigns.